Dogs lick their owners to show affection. Licking releases pleasurable endorphins.
Licking provides dogs with info about you through taste and scent. It's how they explore.
When dogs lick for attention it often works. But don't reinforce demand licking.
Licking self or owner can soothe a nervous dog. Try to identify triggers.
Obsessive licking of paws or skin may indicate allergies or other health problems.
Licking gives dogs something to do. Make sure yours gets enough stimulation.
Licking releases endorphins in dogs like petting does for humans. It's calming.